DesignDevelopmentMarketing

Make your business work beautifully.

We design, develop and market digital experiences, joined up under one senior lead and measured against your commercial goals.

Selected clients

  • RSPCA
  • METZ
  • Humax
  • Biophoundry
  • RE:Stack
  • Reuben Sinclair

Sound familiar?

Problems we help with

Design

  • Our brand looks different everywhere it appears.
  • The website looks fine, but it doesn't move anyone to act.
More on design

Development

  • Enquiries arrive by email and get re-typed into a spreadsheet.
  • Our CRM, website and email tool don't talk to each other.
More on development

Marketing

  • We post regularly, but we can't tell what's working.
  • Sales and marketing use different lists and different numbers.
More on marketing

One studio, the whole job

This page started as a sketch. Most of our work does.

In most organisations, design, development and marketing sit with different teams and different agencies. Things get lost between them. Rind does all three, with the commercial goal in view from the first sketch.

  1. 01 Design

    It starts with how it looks and feels.

    Brand, interfaces and digital experiences, shaped around what the business needs to achieve, not just what looks good.

    • Brand
    • Interfaces
    • Design systems
    More on design
  2. 02 Development

    Then it's built to work properly.

    Websites, platforms and integrations, connected to your CRM, analytics and the tools your team already uses. Practical AI where it saves real time.

    • Websites
    • Integrations
    • Practical AI
    More on development
  3. 03 Marketing

    Then it goes out into the world.

    Campaigns, email, content and search that look and sound like the site, because the same person shaped both.

    • Campaigns
    • CRM and email
    • Search
    More on marketing
  4. 04 Commercial

    And it's measured against the goal.

    One plain-English report: what moved, what didn't and what to do next. The goal was agreed before the first sketch.

    • Goals
    • Measurement
    • Reporting

Illustrative brand, not a client.

Mapping before building

Every connected system starts as a process map.

Dru maps processes on a shared whiteboard with the people who run them. The map is where the real brief appears: which systems need to talk to each other, what can be automated, and what should stay human.

We sit down with your team and map how work really moves today: every step, every tool and every hand-off. Everyone recognises it, because they helped draw it.

  • Customer fills in the form on your website
  • Email lands in a shared inbox
  • Details are re-typed into a spreadsheet
  • Follow-up call, when someone remembers
  • Quote built in a document
  • Customer waits for the quote
  • Invoice raised in accounts
  • Monthly report, pulled together by hand

Drag sideways to see the whole map. Illustrative example, not a client engagement.

How we work

Five stages. One senior lead. A fixed-price start.

Discovery · fixed price

Project · fixed price, agreed before you start

Ongoing · monthly

  1. Sketch

    Process map, goals and a fixed-price proposal

  2. Your call

    Go ahead, or leave with the plan

  3. Structure

    Wireframes with real content

  4. Design

    Designs and a design system

  5. Build

    A working site, connected to your tools

  6. Live

    Launch and a results report

  7. Your call

    Keep improving, or hand it over

  8. Ongoing

    Improvements, campaigns and reporting

Every stop leaves you with something you own.

Fixed price before each commitmentYou decide at every gate

See the approach
Dru Patel, founder of Rind, smiling at a desk with a laptop

Founder-led

Led by a designer who thinks commercially.

Rind is led by Dru Patel, a product designer by training. Dru did design placements at Dyson and Jaguar Land Rover, then spent seven years in-house at Humax, from digital designer to marketing manager, including the launch of Humax Aura. Dru leads every engagement personally, from first sketch to live results. Rind takes on a small number of engagements at a time, and brings in trusted specialists when the work needs them.

More about Dru

Who we've worked for

  • RSPCADesign
  • METZDesignMarketing
  • HumaxDesign
  • BiophoundryDevelopmentMarketing
  • RE:StackDevelopment
  • Reuben SinclairMarketing

Clients who hired Rind directly, for brand, design, email, marketing and go-to-market work.

A walk-through, on request

See the work that fits your brief.

On a call, Dru can take you through relevant work, including work that can't be published.

Ask for a walk-through

Tell us what isn't joining up.

A short conversation is the best place to start. If Discovery is the right next step, we'll tell you what it would cover and what it would cost.

What happens next

  1. A short conversationDru reads every enquiry and replies personally within two working days.
  2. Discovery · fixed priceProcess map, goals and a fixed-price proposal
  3. Your callGo ahead, or leave with the plan